An effective way to improve your website performance in Google is to make it load fast.
According to a survey by Akamai and Gomez.com, half of web users expect a site to load in 2 seconds or less. More importantly, users will abandon a site if it hasn’t loaded within 3 seconds.
Users react to slow poor website performance
79% of online shoppers who encounter poor website performance say they won’t return to the site to buy again. Around 44% of them would tell a friend if they had a poor experience shopping online.
Page load time isn’t the only factor in Google rankings, but it can impact your conversion rate (e.g., turning visitors into customers). And for every second you shave off of load time, you’ll tend to boost customer confidence and trust on your site. In those cases, a few seconds can make a difference.
Contact us today to improve your website performance.